ameba.es

Applied SEO & Technical Strategies

As a digital marketing agency, their website needs to demonstrate the exact skills they are selling. However, a close look reveals a mix of strong structural decisions and a few critical technical oversights.

1. Dedicated Service Siloing

To capture specific, high-intent B2B search traffic, the agency uses a strict siloing structure in its main navigation.

• Independent Landing Pages: Instead of bundling everything under a generic “What We Do” page, they have dedicated pages for SEO, SEM, Ecommerce, and Diseño Web y App. This allows them to optimize each page’s H1 tags, meta descriptions, and content for exact-match service keywords (e.g., “agencia SEO Málaga” or “desarrollo ecommerce”).

2. UX & Accessibility as an SEO Ranking Factor

Google heavily factors User Experience (UX) into its Core Web Vitals and overall ranking algorithms.

• Accessibility Toolbar: The site includes a dedicated accessibility menu (allowing users to increase text size, change to grayscale, use high contrast, or switch to a more readable font). While primarily for user inclusivity, this reduces bounce rates for visually impaired users and sends strong positive engagement signals to search engines.

3. B2B Trust Signals & Institutional Authority

In the B2B sector, conversions rely heavily on institutional trust.

• Kit Digital Compliance: The footer prominently displays the “Kit Digital” justification logos (a Spanish government grant program for digitalization). This is a strategic move to capture organic traffic from small businesses searching for “agentes digitalizadores en Málaga” who want to use their government vouchers for web design or SEO.

4. Local SEO Focus

Like the previous localized businesses we analyzed, Ameba anchors its physical presence to capture local market share.

• NAP Consistency: Their Name, Address (Callejones del Perchel 8, Málaga), and Phone number are clearly stated. This is essential for ranking their Google Business Profile for “agencia de marketing digital Málaga.”

5. A Critical SEO Flaw (Index Bloat via Placeholder Content)

Candidly, there is a significant technical SEO error currently visible on the site.

• Dummy Blog Posts: The “Últimas noticias” (Blog) section is populated with default, English-language placeholder content from a WordPress theme installation (e.g., “Five Steps For Ultimate Guide to Make Your WordPress Better” by the author orate-estudio).
• The Impact: Leaving demo content indexed dilutes the domain’s topical authority, confuses Google’s crawlers regarding the site’s primary language (Spanish vs. English), and causes “index bloat.” A crucial SEO step for them would be to “noindex” or delete these default posts immediately.