Manuel Millán

Cuenca, EC -> Worldwide

LN IN GH
Hero
Role web developer
Client ameba
Timeline 2025

ameba.es

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01 / Concept

Strategy & Execution

Website Summary: https://www.google.com/search?q=ameba.com.es

The website belongs to Ameba Comunicación, a full-service communication and digital transformation agency based in Málaga, Spain. They position themselves as more than just a marketing agency, focusing on connecting brands with people through creative and strategic solutions.

Core Content

  • Digital Strategy & Growth: Specialists in SEO, SEM, and Ecommerce, helping businesses grow through data-driven digital channels.
  • Creative Design: Offers high-end web design, branding, and cutting-edge mobile application development.
  • Digital Transformation: They work with executive leadership to define growth processes using CRM tools and marketing automation.
  • Four-Step Methodology: Their workflow is clearly defined as:
    1. Strategy & Investigation.
    2. Experience & Design.
    3. Social Commitment.
    4. Performance & Media.
  • Educational Hub (Blog): Features guides and articles on WordPress optimization, creative design trends, and portfolio management.

The WordPress Creation Process

As a communication agency, their own website serves as a live portfolio of their technical and creative capabilities. The development likely followed these stages:

1. Advanced Accessibility & UX

  • Accessibility Toolkit: A standout feature is the integration of an accessibility sidebar (allowing for text resizing, grayscale mode, high contrast, and legible fonts), showing a commitment to inclusive web design.
  • Modern Visual Identity: Use of dynamic layouts and professional typography that reflects their status as a “Creative Agency.”
  • Intuitive Navigation: A clean menu structure that separates technical services (SEO/SEM) from creative ones (Web & App Design).

2. Technical Features (Plugins & Logic)

  • Privacy & Compliance: Implementation of a sophisticated cookie consent manager that categorizes cookies into Functional, Statistical, and Marketing groups.
  • Lead Generation: Strategic placement of “Contact Us” buttons and dynamic forms designed to convert visitors into potential clients.
  • Content Marketing Engine: A well-structured blog using WordPress’s native post system, optimized with categories and tags to improve organic ranking.

3. Performance & SEO Authority

  • On-Page SEO Excellence: Since they are SEO experts, the site is built with a perfect heading hierarchy (H1-H3), optimized meta-tags, and a solid internal linking structure.
  • Speed Optimization (WPO): Use of caching mechanisms and asset optimization to ensure a fast, seamless user experience, which is critical for both user retention and Google rankings.

4. Digital Grant Compliance

  • The site features logos for Kit Digital (a Spanish government program for digital transformation). This indicates the development followed strict standards for cybersecurity, mobile responsiveness, and professional digitalization required for subsidized projects.

This website doesn’t just list services—it demonstrates them by being a high-performance, accessible, and strategically designed digital asset.

02 / Visuals
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