Role
Web Developer
Client
Grupo ENA Detectives
Timeline
2026
grupoenadetectives.es
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01 / Concept
Strategy & Execution
Website Summary: grupoenadetectives.es
The website is the digital presence of Grupo ENA Detectives, a licensed private investigation agency based in Madrid with more than 9 years of experience and 500+ resolved cases. The site is built around trust: confidentiality, legal rigor and reports that are valid in court.
Core Content
- Audience-Based Entry Points: Dedicated sections for individuals, companies and lawyers, each explaining how the agency helps them.
- Service Areas: Labor (sick-leave checks), economic (fraud and asset investigations), family (custody, inheritance) and discreet non-uniformed surveillance.
- Credibility Signals: Official TIP and RNSP licence numbers, animated experience counters and a clear explanation of the work process.
- Conversion Path: Prominent “Request information” and “Tell us your case” calls to action, a fees page, FAQs and a floating WhatsApp button.
The WordPress Creation Process
1. Design & Brand Feel
- A dark, cinematic hero with gold accents conveys discretion and professionalism from the first second.
- Rounded white content cards contrast with the dark hero, keeping long service descriptions easy to read.
2. Technical Implementation
- Custom WordPress build with a lightweight structure, a dropdown services menu and animated number counters.
- Floating WhatsApp contact for instant, low-friction first contact.
- Mobile-first layout, fast loading and clean semantic markup.
3. SEO & Local Positioning
- Pages optimized around high-intent searches such as “private detective in Madrid” and each investigation type.
- FAQ content structured to capture long-tail queries and reinforce trust.
02 / Visuals
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