Role
Web Developer
Client
OdontoMKT
Timeline
2026
odontomkt.com
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01 / Concept
Strategy & Execution
Website Summary: odontomkt.com
The website belongs to OdontoMKT, the dental marketing division of J. Córdova Marketing. It is a profile-based landing experience that routes visitors to a tailored offer depending on whether they are an independent specialist or run a larger dental clinic.
Core Content
- Profile Selector: The home page asks visitors to choose their profile (specialist dentist or clinic administrator) and sends them to a dedicated page.
- Three Core Pillars: High-ticket patient acquisition, digital presence and brand building, and a medical-legal communication strategy adapted to advertising regulations in Ecuador.
- Group Backing: Positions the brand as a specialist division of an agency experienced in the health sector.
The WordPress Creation Process
1. Design & Information Architecture
- A clean, split-choice home page that reduces friction: one question, two clear paths.
- Consistent visual identity with the parent agency while giving the dental niche its own look.
2. Technical Implementation
- WordPress multi-page structure with dedicated landing pages per audience.
- Lead-oriented call-to-action blocks repeated throughout the journey.
- Optimized images and lightweight code for fast mobile loading.
3. Content Strategy
- Messaging written in the language of the practice: patient quality, treatment value and professional credibility.
02 / Visuals
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