Manuel Millán

Cuenca, EC -> Worldwide

LN IN GH
Hero
Role Web Developer
Client OdontoMKT
Timeline 2026

odontomkt.com

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01 / Concept

Strategy & Execution

Website Summary: odontomkt.com

The website belongs to OdontoMKT, the dental marketing division of J. Córdova Marketing. It is a profile-based landing experience that routes visitors to a tailored offer depending on whether they are an independent specialist or run a larger dental clinic.

Core Content

  • Profile Selector: The home page asks visitors to choose their profile (specialist dentist or clinic administrator) and sends them to a dedicated page.
  • Three Core Pillars: High-ticket patient acquisition, digital presence and brand building, and a medical-legal communication strategy adapted to advertising regulations in Ecuador.
  • Group Backing: Positions the brand as a specialist division of an agency experienced in the health sector.

The WordPress Creation Process

1. Design & Information Architecture

  • A clean, split-choice home page that reduces friction: one question, two clear paths.
  • Consistent visual identity with the parent agency while giving the dental niche its own look.

2. Technical Implementation

  • WordPress multi-page structure with dedicated landing pages per audience.
  • Lead-oriented call-to-action blocks repeated throughout the journey.
  • Optimized images and lightweight code for fast mobile loading.

3. Content Strategy

  • Messaging written in the language of the practice: patient quality, treatment value and professional credibility.
02 / Visuals
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